{"id":978,"date":"2023-08-18T16:09:04","date_gmt":"2023-08-18T16:09:04","guid":{"rendered":"https:\/\/miessvacommunication.com\/cases\/"},"modified":"2025-03-14T11:56:14","modified_gmt":"2025-03-14T11:56:14","slug":"cases","status":"publish","type":"page","link":"https:\/\/miessvacommunication.com\/en\/cases\/","title":{"rendered":"CASES"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"978\" class=\"elementor elementor-978 elementor-74\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33df87fe e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"33df87fe\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t<div class=\"elementor-element elementor-element-35cf0b87 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"35cf0b87\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f406f0d elementor-widget elementor-widget-image\" data-id=\"7f406f0d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/miessvacommunication.com\/en\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"129\" src=\"https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/10\/miessva-preto-300x129.png\" class=\"attachment-medium size-medium wp-image-1096\" alt=\"\" srcset=\"https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/10\/miessva-preto-300x129.png 300w, https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/10\/miessva-preto-1024x439.png 1024w, https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/10\/miessva-preto-768x329.png 768w, https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/10\/miessva-preto-1536x658.png 1536w, https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/10\/miessva-preto-2048x878.png 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-388efc2c e-con-full e-transform e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"388efc2c\" data-element_type=\"container\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22e33a62 e-full_width e-n-menu-layout-horizontal e-n-menu-tablet elementor-widget elementor-widget-n-menu\" data-id=\"22e33a62\" data-element_type=\"widget\" data-settings=\"{&quot;menu_items&quot;:[{&quot;item_title&quot;:&quot;HOME&quot;,&quot;_id&quot;:&quot;0318df2&quot;,&quot;item_link&quot;:{&quot;url&quot;:&quot;\\&quot;https:\\\/\\\/miessvacommunication.com\\\/en\\\/\\&quot;&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;index&quot;:0,&quot;__dynamic__&quot;:null,&quot;item_dropdown_content&quot;:&quot;no&quot;,&quot;item_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;item_icon_active&quot;:null,&quot;element_id&quot;:&quot;&quot;},{&quot;item_title&quot;:&quot;WHO 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class=\\&quot;wpml-ls-statics-shortcode_actions wpml-ls wpml-ls-legacy-dropdown-click js-wpml-ls-legacy-dropdown-click\\&quot;&gt;\\n\\t&lt;ul&gt;\\n\\n\\t\\t&lt;li class=\\&quot;wpml-ls-slot-shortcode_actions wpml-ls-item wpml-ls-item-en wpml-ls-current-language wpml-ls-first-item wpml-ls-item-legacy-dropdown-click\\&quot;&gt;\\n\\n\\t\\t\\t&lt;a href=\\&quot;#\\&quot; class=\\&quot;js-wpml-ls-item-toggle wpml-ls-item-toggle\\&quot;&gt;\\n                                                    &lt;img class=\\&quot;wpml-ls-flag\\&quot; src=\\&quot;https:\\\/\\\/miessvacommunication.com\\\/wp-content\\\/plugins\\\/sitepress-multilingual-cms\\\/res\\\/flags\\\/en.svg\\&quot; alt=\\&quot;\\&quot; width=\\&quot;16\\&quot; height=\\&quot;10\\&quot; \\\/&gt;&lt;span class=\\&quot;wpml-ls-native\\&quot;&gt;English&lt;\\\/span&gt;&lt;\\\/a&gt;\\n\\n\\t\\t\\t&lt;ul class=\\&quot;js-wpml-ls-sub-menu wpml-ls-sub-menu\\&quot;&gt;\\n\\t\\t\\t\\t\\n\\t\\t\\t\\t\\t&lt;li class=\\&quot;wpml-ls-slot-shortcode_actions wpml-ls-item wpml-ls-item-pt-br wpml-ls-last-item\\&quot;&gt;\\n\\t\\t\\t\\t\\t\\t&lt;a href=\\&quot;https:\\\/\\\/miessvacommunication.com\\\/\\&quot; class=\\&quot;wpml-ls-link\\&quot;&gt;\\n                                                                &lt;img class=\\&quot;wpml-ls-flag\\&quot; src=\\&quot;https:\\\/\\\/miessvacommunication.com\\\/wp-content\\\/uploads\\\/flags\\\/Flag_of_Portugal.svg\\&quot; alt=\\&quot;\\&quot; width=\\&quot;16\\&quot; height=\\&quot;10\\&quot; \\\/&gt;&lt;span class=\\&quot;wpml-ls-native\\&quot; lang=\\&quot;pt-br\\&quot;&gt;Portugu\\u00eas&lt;\\\/span&gt;&lt;span class=\\&quot;wpml-ls-display\\&quot;&gt;&lt;span class=\\&quot;wpml-ls-bracket\\&quot;&gt; (&lt;\\\/span&gt;Portuguese&lt;span class=\\&quot;wpml-ls-bracket\\&quot;&gt;)&lt;\\\/span&gt;&lt;\\\/span&gt;&lt;\\\/a&gt;\\n\\t\\t\\t\\t\\t&lt;\\\/li&gt;\\n\\n\\t\\t\\t\\t\\t\\t\\t&lt;\\\/ul&gt;\\n\\n\\t\\t&lt;\\\/li&gt;\\n\\n\\t&lt;\\\/ul&gt;\\n&lt;\\\/div&gt;\\n&quot;,&quot;__dynamic__&quot;:{&quot;item_title&quot;:&quot;[elementor-tag id=\\&quot;0ed6bb0\\&quot; name=\\&quot;shortcode\\&quot; settings=\\&quot;%7B%22shortcode%22%3A%22%5Bwpml_language_selector_widget%5D%22%7D\\&quot;]&quot;,&quot;item_link&quot;:null},&quot;item_link&quot;:{&quot;url&quot;:&quot;&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;item_dropdown_content&quot;:&quot;no&quot;,&quot;item_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;item_icon_active&quot;:null,&quot;element_id&quot;:&quot;&quot;},{&quot;_id&quot;:&quot;8a6bfbb&quot;,&quot;item_title&quot;:&quot;&quot;,&quot;__dynamic__&quot;:null,&quot;item_link&quot;:{&quot;url&quot;:&quot;&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;item_dropdown_content&quot;:&quot;no&quot;,&quot;item_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;item_icon_active&quot;:null,&quot;element_id&quot;:&quot;&quot;},{&quot;_id&quot;:&quot;4df49fe&quot;,&quot;item_title&quot;:&quot;&quot;,&quot;__dynamic__&quot;:null,&quot;item_link&quot;:{&quot;url&quot;:&quot;&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;item_dropdown_content&quot;:&quot;no&quot;,&quot;item_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;item_icon_active&quot;:null,&quot;element_id&quot;:&quot;&quot;}],&quot;item_position_horizontal&quot;:&quot;end&quot;,&quot;content_width&quot;:&quot;full_width&quot;,&quot;item_layout&quot;:&quot;horizontal&quot;,&quot;open_on&quot;:&quot;hover&quot;,&quot;horizontal_scroll&quot;:&quot;disable&quot;,&quot;breakpoint_selector&quot;:&quot;tablet&quot;,&quot;menu_item_title_distance_from_content&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;menu_item_title_distance_from_content_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_item_title_distance_from_content_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"mega-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<nav class=\"e-n-menu\" data-widget-number=\"585\" aria-label=\"Menu\">\n\t\t\t\t\t<button class=\"e-n-menu-toggle\" id=\"menu-toggle-585\" aria-haspopup=\"true\" aria-expanded=\"false\" aria-controls=\"menubar-585\" aria-label=\"Menu Toggle\">\n\t\t\t<span class=\"e-n-menu-toggle-icon e-open\">\n\t\t\t\t<i class=\"eicon-menu-bar\"><\/i>\t\t\t<\/span>\n\t\t\t<span class=\"e-n-menu-toggle-icon e-close\">\n\t\t\t\t<i class=\"eicon-close\"><\/i>\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<div class=\"e-n-menu-wrapper\" id=\"menubar-585\" aria-labelledby=\"menu-toggle-585\">\n\t\t\t\t<ul class=\"e-n-menu-heading\">\n\t\t\t\t\t\t\t\t<li class=\"e-n-menu-item\">\n\t\t\t\t<div id=\"e-n-menu-title-5851\" class=\"e-n-menu-title\">\n\t\t\t\t\t<a class=\"e-n-menu-title-container e-focus e-link\" href=\"https:\/\/miessvacommunication.com\/en\/\">\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"e-n-menu-title-text\">\n\t\t\t\t\t\t\tHOME\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<li class=\"e-n-menu-item\">\n\t\t\t\t<div id=\"e-n-menu-title-5852\" class=\"e-n-menu-title\">\n\t\t\t\t\t<a class=\"e-n-menu-title-container e-focus e-link\" href=\"https:\/\/miessvacommunication.com\/en\/who-is\/\">\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"e-n-menu-title-text\">\n\t\t\t\t\t\t\tWHO IS\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<li class=\"e-n-menu-item\">\n\t\t\t\t<div id=\"e-n-menu-title-5853\" class=\"e-n-menu-title\">\n\t\t\t\t\t<a class=\"e-n-menu-title-container e-focus e-link\" href=\"https:\/\/miessvacommunication.com\/en\/esg\">\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"e-n-menu-title-text\">\n\t\t\t\t\t\t\tESG\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<li class=\"e-n-menu-item\">\n\t\t\t\t<div id=\"e-n-menu-title-5854\" class=\"e-n-menu-title\">\n\t\t\t\t\t<a class=\"e-n-menu-title-container e-focus e-link\" href=\"https:\/\/miessvacommunication.com\/en\/cases\/\">\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"e-n-menu-title-text\">\n\t\t\t\t\t\t\tCASES\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<li class=\"e-n-menu-item\">\n\t\t\t\t<div id=\"e-n-menu-title-5855\" class=\"e-n-menu-title\">\n\t\t\t\t\t<a class=\"e-n-menu-title-container e-focus e-link\" href=\"https:\/\/miessvacommunication.com\/en\/contact\/\">\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"e-n-menu-title-text\">\n\t\t\t\t\t\t\tCONTACT\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<li class=\"e-n-menu-item\">\n\t\t\t\t<div id=\"e-n-menu-title-5856\" class=\"e-n-menu-title\">\n\t\t\t\t\t<a class=\"e-n-menu-title-container e-focus e-link\" href=\"https:\/\/vidaempontoevirgula.com\/\" target=\"_blank\">\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"e-n-menu-title-text\">\n\t\t\t\t\t\t\tBLOG\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<li class=\"e-n-menu-item\">\n\t\t\t\t<div id=\"e-n-menu-title-5857\" class=\"e-n-menu-title\">\n\t\t\t\t\t<div class=\"e-n-menu-title-container\">\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"e-n-menu-title-text\">\n\t\t\t\t\t\t\t\n<div class=\"wpml-ls-statics-shortcode_actions wpml-ls wpml-ls-legacy-dropdown-click js-wpml-ls-legacy-dropdown-click\">\n\t<ul>\n\n\t\t<li class=\"wpml-ls-slot-shortcode_actions wpml-ls-item wpml-ls-item-en wpml-ls-current-language wpml-ls-first-item wpml-ls-item-legacy-dropdown-click\">\n\n\t\t\t<a href=\"#\" class=\"js-wpml-ls-item-toggle wpml-ls-item-toggle\">\n                                                    <img decoding=\"async\" class=\"wpml-ls-flag\" src=\"https:\/\/miessvacommunication.com\/wp-content\/plugins\/sitepress-multilingual-cms\/res\/flags\/en.svg\" alt=\"\" width=\"16\" height=\"10\" \/><span class=\"wpml-ls-native\">English<\/span><\/a>\n\n\t\t\t<ul class=\"js-wpml-ls-sub-menu wpml-ls-sub-menu\">\n\t\t\t\t\n\t\t\t\t\t<li class=\"wpml-ls-slot-shortcode_actions wpml-ls-item wpml-ls-item-pt-br wpml-ls-last-item\">\n\t\t\t\t\t\t<a href=\"https:\/\/miessvacommunication.com\/\" class=\"wpml-ls-link\">\n                                                                <img decoding=\"async\" class=\"wpml-ls-flag\" src=\"https:\/\/miessvacommunication.com\/wp-content\/uploads\/flags\/Flag_of_Portugal.svg\" alt=\"\" width=\"16\" height=\"10\" \/><span class=\"wpml-ls-native\" lang=\"pt-br\">Portugu\u00eas<\/span><span class=\"wpml-ls-display\"><span class=\"wpml-ls-bracket\"> (<\/span>Portuguese<span class=\"wpml-ls-bracket\">)<\/span><\/span><\/a>\n\t\t\t\t\t<\/li>\n\n\t\t\t\t\t\t\t<\/ul>\n\n\t\t<\/li>\n\n\t<\/ul>\n<\/div>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<li class=\"e-n-menu-item\">\n\t\t\t\t<div id=\"e-n-menu-title-5858\" class=\"e-n-menu-title\">\n\t\t\t\t\t<div class=\"e-n-menu-title-container\">\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"e-n-menu-title-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<li class=\"e-n-menu-item\">\n\t\t\t\t<div id=\"e-n-menu-title-5859\" class=\"e-n-menu-title\">\n\t\t\t\t\t<div class=\"e-n-menu-title-container\">\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"e-n-menu-title-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41031264 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"41031264\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7fb91bb1 elementor-grid-mobile-1 elementor-grid-3 e-grid-align-right elementor-shape-rounded elementor-widget elementor-widget-social-icons\" data-id=\"7fb91bb1\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-17a2eb6\" href=\"https:\/\/www.linkedin.com\/company\/miessva-communication\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-6a80ab1\" href=\"https:\/\/www.instagram.com\/lena_miessva\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-instagram\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-dba6ba6\" href=\"https:\/\/www.facebook.com\/lena.miessva\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<header class=\"elementor-section elementor-top-section elementor-element elementor-element-1ad1cc29 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"1ad1cc29\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57f477e6\" data-id=\"57f477e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44b67215 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"44b67215\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Stories from the journey<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b87a57 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7b87a57\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here is the opening of Outstanding Stories of the Journey<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-671730e elementor-widget__width-initial elementor-widget elementor-widget-toggle\" data-id=\"671730e\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1081\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1081\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-angle-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-angle-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">The strength of family farming in Brazil<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1081\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1081\"><p>De gr\u00e3o em gr\u00e3o (from grain to grain) Program \u2013 Cargill Foundation (2002 to 2005)<\/p><p>In 2002, Lula took office as president for the first time and launched the Zero Hunger project. As Cargill&#8217;s Corporate Affairs Manager, I studied the project and spoke to several people in Bras\u00edlia (the capital of Brazil), to understand how Cargill could participate in the project. I designed the \u201cDe Gr\u00e3o em Gr\u00e3o\u201d program, sponsored by the Cargill Foundation, the Cargill Foundation (USA) and the business units of Cargill Brazil. It was a great challenge, one that was overcome thanks to the work of internal and external teams. I established strong partnerships with professionals who helped the program succeed in 178 public schools in 16 cities and reach 57,000 children and their families. I would like to highlight them: Sergio Barroso, at the time Cargill Brasil and Cargill Foundation\u2019s president; Jo\u00e3o Clemente, co-worker, and agricultural engineer, who was essential in implementing the program throughout Brazil; Jos\u00e9 Geraldo Rocha, educator, and theater author; J.A. Tiradentes, creative director. These two professionals were responsible for the content and creative design from the logo creation up to the design and production of booklets for students, teachers, and communities. During its 11 years, the program generated around 900 tons of food and benefited half a million people.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-623\" src=\"https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/09\/2023-09-29-10_57_21-Window-217x300.png\" alt=\"\" width=\"300\" height=\"415\" srcset=\"https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/09\/2023-09-29-10_57_21-Window-217x300.png 217w, https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/09\/2023-09-29-10_57_21-Window.png 474w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-624\" src=\"https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/09\/2023-09-29-10_57_37-Window-215x300.png\" alt=\"\" width=\"300\" height=\"419\" srcset=\"https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/09\/2023-09-29-10_57_37-Window-215x300.png 215w, https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/09\/2023-09-29-10_57_37-Window.png 465w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-625\" src=\"https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/09\/2023-09-29-10_57_49-Window-217x300.png\" alt=\"\" width=\"300\" height=\"415\" srcset=\"https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/09\/2023-09-29-10_57_49-Window-217x300.png 217w, https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/09\/2023-09-29-10_57_49-Window.png 466w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-626\" src=\"https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/09\/2023-09-29-10_57_59-Window-220x300.png\" alt=\"\" width=\"300\" height=\"408\" srcset=\"https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/09\/2023-09-29-10_57_59-Window-220x300.png 220w, https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/09\/2023-09-29-10_57_59-Window.png 468w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-627\" src=\"https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/09\/2023-09-29-10_58_09-Window-227x300.png\" alt=\"\" width=\"300\" height=\"396\" srcset=\"https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/09\/2023-09-29-10_58_09-Window-227x300.png 227w, https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/09\/2023-09-29-10_58_09-Window.png 653w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-621\" src=\"https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/09\/2023-09-29-10_56_40-Window-178x300.png\" alt=\"\" width=\"237\" height=\"400\" srcset=\"https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/09\/2023-09-29-10_56_40-Window-178x300.png 178w, https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/09\/2023-09-29-10_56_40-Window.png 408w\" sizes=\"(max-width: 237px) 100vw, 237px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-618\" src=\"https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/09\/2023-09-29-10_55_39-Window-300x290.png\" alt=\"\" width=\"350\" height=\"338\" srcset=\"https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/09\/2023-09-29-10_55_39-Window-300x290.png 300w, https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/09\/2023-09-29-10_55_39-Window-768x742.png 768w, https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/09\/2023-09-29-10_55_39-Window.png 878w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1082\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1082\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-angle-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-angle-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Escalators to the sky of Rio de Janeiro<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1082\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1082\"><p><i>Projeto Cristo Redentor (Christ the Redeemer Project) &#8211; Otis Elevators (2001)<\/i><\/p><p>Anyone who has ever climbed Christ the Redeemer in Rio de Janeiro can\u2019t even imagine the thrill of installing the escalators on those sturdy stones at the start of a day in late 2001. Leading a communication project is much more than conceiving ideas and coordinating teams and diverse interests. You must make the idea connected with people inside and outside the company. This was the goal of the project to install escalators and elevators at one of the world\u2019s most iconic landmarks. I was responsible for representing Otis Elevadores at the Roberto Marinho Foundation and taking care of brand communication before, during, and after the installation of the equipment. This involved a trip to Germany to understand how the equipment was manufactured, its engineering project, and its complexity \u2013 we\u2019re talking about winds that can reach 230 kilometers per hour. Train the team of field professionals to work among tourists, recording all the stages with the initiative\u2019s partners. Finally, I designed a script and storyboard for a video about this project for the global 150th anniversary of Otis Elevators. My professional journey took me to another company before the inauguration of the project, but the feeling of pride remains to this day, and with every visit to the magnificent Christ the Redeemer, up the escalators, of course! I would like to highlight the trust of my boss, Ricardo Mont\u00e9, at the time vice-president of Otis Elevators and responsible for business in Latin America, in my leadership, and the commitment of Priscila Gallego, who was on my team, and Lucia Nunes, who worked for us at the press office.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-614 size-full\" src=\"https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/09\/cristo2.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/09\/cristo2.jpg 1024w, https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/09\/cristo2-300x200.jpg 300w, https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/09\/cristo2-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-613 aligncenter\" src=\"https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/09\/cristo1.jpg\" alt=\"\" width=\"408\" height=\"500\" \/><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1083\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1083\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-angle-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-angle-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Songs for Christmas Night<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1083\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1083\"><p>Gift project and social-cultural action \u2013 Boehringer Ingelheim (1996-1997)<\/p><p>How do you turn a challenge into an international success and make thousands of people happy at Christmas? This story began in mid-1996 when Henning Manth\u00e9, general director of Boehringer Ingelheim in Brazil, set me a challenge \u2013 to produce a CD to give to the stakeholder-s company, mainly all the doctors in Brazil, that would be recorded by the amateur classical music group \u201cBarroco na Bahia\u201d with 10 songs that represented the Christmas tradition in 10 countries.<\/p><p>The idea came to fruition 14 months later with the CD \u201cCantos para uma Noite Feliz\u201d (Songs for a Christmas Night), with songs performed by the chamber choir and orchestra of young amateurs conducted by the maestro and priest Hans B\u00f6nisch and recorded in Salvador\u2019s Basilica Cathedral. The numbers were superlative: a total print run of 160,000 copies of the gift set (CD, booklet in Portuguese, English, and Spanish versions with original lyrics and a summary of the history of the musical piece), 20 songs in 11 original languages or Latin language. Some popular songs had never been recorded. The illustration of the booklet was made with photos of pieces from the Bahia Museum of Sacred Art. Other actions of this project: a magazine with stories behind the scenes and with cassette tapes (at the time not everyone had access to a CD player) were given to all employees. 300 pen drives were sent to journalists by CDI. <br \/>There was a special blessing given from Pope John Paul II to the company and its employees (he had personally received the CD from Cardinal Dom Lucas Moreira Neves, an enthusiast of the Bahian group). <br \/>This project shows that a leader needs to have a certain amount of passion for sharing universal knowledge beyond their products and financial results. In this sense, I would like to thank Henning Manth\u00e9, my boss at Boehringer Ingelheim, who trusted in my work, my experience, my boldness, and my recommendations \u2013 even when he didn\u2019t like to hear them. <br \/>I would like to highlight the fundamental partnership of Anneliese Helga Daamen Brunetti, my secretary and \u2018guardian angel\u2019; and Carlos Nahum, Marketing Manager, my co-worker, and partner in the project. I would also like to highlight the external partners: Silvia Dias, at the time, director at CDI, the communication agency that attended the company, the DPTO advertising agency, and the Pancrom printing company, suppliers who also gave their institutional support.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-670 size-full\" src=\"https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/10\/Canto-Feliz.jpg\" alt=\"\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/10\/Canto-Feliz.jpg 1600w, https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/10\/Canto-Feliz-300x225.jpg 300w, https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/10\/Canto-Feliz-1024x768.jpg 1024w, https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/10\/Canto-Feliz-768x576.jpg 768w, https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/10\/Canto-Feliz-1536x1152.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1084\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1084\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-angle-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-angle-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">500 years told in prose and image<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1084\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1084\"><p>Coffee-table book Cinco S\u00e9culos de Ousadia (Five Centuries of Boldness) (2004-2005)<\/p><p>To tell the story of sugar and, consequently, alcohol and ethanol in Brazil, and to pay tribute to Brazil\u2019s pioneering producers. This was the challenge set by Francisco Vassellucci, at the time director of Cargill\u2019s Sugar Business Unit when I worked for that company. At the time, I was also in charge of editorial production at the Cargill Foundation. After consulting a respected consultant in the market, I came up with the names of Moacyr Castro and Fernando Brisolla de Oliveira, experienced journalists who rendered communication services to this sector in Ribeir\u00e3o Preto. The 500 years of history were told in 164 pages, in chapters that also included picturesque stories collected over the decades by the authors. To illustrate, none other than Delfim Martins, a renowned photographer with experience in agriculture and great ideas to make storytelling more compelling. This project would not have had a happy ending without the great participation of Vicky Lee, who was part of my team at Cargill as marketing services coordinator. It is important to recognize that this project would not have existed with its excellence in quality of content and images without the financial support of Cargill Brasil&#8217;s sugar business unit and without the sugar producers who opened the doors of their farms and dedicated time to providing information and data.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-674\" src=\"https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/10\/cinco-seculos-de-ousadia.jpg\" alt=\"\" width=\"1024\" height=\"938\" srcset=\"https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/10\/cinco-seculos-de-ousadia.jpg 700w, https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/10\/cinco-seculos-de-ousadia-300x275.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p><p>\u00a0<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1621 size-large\" style=\"font-size: 1.3em; background-color: var(--wp--preset--color--base);\" src=\"https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/10\/125658-1024x678.jpg\" alt=\"\" width=\"1024\" height=\"678\" srcset=\"https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/10\/125658-1024x678.jpg 1024w, https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/10\/125658-300x199.jpg 300w, https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/10\/125658-768x508.jpg 768w, https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/10\/125658-1536x1017.jpg 1536w, https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/10\/125658-2048x1355.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p><p>\u00a0<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1624 size-large alignnone\" src=\"https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/10\/125771-1024x684.jpg\" alt=\"\" width=\"1024\" height=\"684\" srcset=\"https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/10\/125771-1024x684.jpg 1024w, https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/10\/125771-300x200.jpg 300w, https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/10\/125771-768x513.jpg 768w, https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/10\/125771-1536x1026.jpg 1536w, https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/10\/125771-2048x1367.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p><p>\u00a0<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1626 size-large\" src=\"https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/10\/125641-1024x676.jpg\" alt=\"\" width=\"1024\" height=\"676\" srcset=\"https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/10\/125641-1024x676.jpg 1024w, https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/10\/125641-300x198.jpg 300w, https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/10\/125641-768x507.jpg 768w, https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/10\/125641-1536x1014.jpg 1536w, https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/10\/125641-2048x1352.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/header>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51b21b77 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"51b21b77\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-771978b9\" data-id=\"771978b9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8cd43bb elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"8cd43bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2272464d\" data-id=\"2272464d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d001dde elementor-widget elementor-widget-heading\" data-id=\"d001dde\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-xxl\">What you get tailored<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1595c776 title-divider elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1595c776\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e2de901 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"6e2de901\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/miessvacommunication.com\/wp-content\/uploads\/2024\/03\/esg.png\" class=\"attachment-full size-full wp-image-1953\" alt=\"\" srcset=\"https:\/\/miessvacommunication.com\/wp-content\/uploads\/2024\/03\/esg.png 500w, https:\/\/miessvacommunication.com\/wp-content\/uploads\/2024\/03\/esg-300x300.png 300w, https:\/\/miessvacommunication.com\/wp-content\/uploads\/2024\/03\/esg-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">ESG consultancy<\/h3><p class=\"elementor-image-box-description\">Analyses and recommendations to structure ESG; Sustainability, Corporate Social Responsibility and Governance planning and projects<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a89248a elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"a89248a\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/miessvacommunication.com\/wp-content\/uploads\/2024\/03\/consultoiria.png\" class=\"attachment-full size-full wp-image-1955\" alt=\"\" srcset=\"https:\/\/miessvacommunication.com\/wp-content\/uploads\/2024\/03\/consultoiria.png 500w, https:\/\/miessvacommunication.com\/wp-content\/uploads\/2024\/03\/consultoiria-300x300.png 300w, https:\/\/miessvacommunication.com\/wp-content\/uploads\/2024\/03\/consultoiria-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Crisis prevention consultancy<\/h3><p class=\"elementor-image-box-description\">Analyze and recommendations to structure a preventive crisis management environment; design a risk matrix according to the profile of the company or institution; production materials such as manuals, procedures, official notes, and scripts for social networks; training of executives and front-line professionals; guidance on relationships with stakeholders.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79387875 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"79387875\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/miessvacommunication.com\/wp-content\/uploads\/2024\/03\/planejamento.png\" class=\"attachment-full size-full wp-image-1958\" alt=\"\" srcset=\"https:\/\/miessvacommunication.com\/wp-content\/uploads\/2024\/03\/planejamento.png 500w, https:\/\/miessvacommunication.com\/wp-content\/uploads\/2024\/03\/planejamento-300x300.png 300w, https:\/\/miessvacommunication.com\/wp-content\/uploads\/2024\/03\/planejamento-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Design and planning of communication projects<\/h3><p class=\"elementor-image-box-description\">Mergers and acquisitions of companies, strengthening reputation and\/or corporate brand, relationships with communities surrounding industrial facilities and other local stakeholders<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dcbdc85 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"4dcbdc85\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/miessvacommunication.com\/wp-content\/uploads\/2024\/03\/Desenvolvimeto-de-politicas.png\" class=\"attachment-full size-full wp-image-1960\" alt=\"\" srcset=\"https:\/\/miessvacommunication.com\/wp-content\/uploads\/2024\/03\/Desenvolvimeto-de-politicas.png 500w, https:\/\/miessvacommunication.com\/wp-content\/uploads\/2024\/03\/Desenvolvimeto-de-politicas-300x300.png 300w, https:\/\/miessvacommunication.com\/wp-content\/uploads\/2024\/03\/Desenvolvimeto-de-politicas-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Policy development<\/h3><p class=\"elementor-image-box-description\">ESG, Crisis Management, Internal communication, Relations with the press<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af8ad4a elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"af8ad4a\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"http:\/\/www.lncomunicacao.com.br\/site\/\" target=\"_blank\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/miessvacommunication.com\/wp-content\/uploads\/2024\/03\/Redacao-de-conteudos-1.png\" class=\"attachment-full size-full wp-image-1964\" alt=\"\" srcset=\"https:\/\/miessvacommunication.com\/wp-content\/uploads\/2024\/03\/Redacao-de-conteudos-1.png 500w, https:\/\/miessvacommunication.com\/wp-content\/uploads\/2024\/03\/Redacao-de-conteudos-1-300x300.png 300w, https:\/\/miessvacommunication.com\/wp-content\/uploads\/2024\/03\/Redacao-de-conteudos-1-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"http:\/\/www.lncomunicacao.com.br\/site\/\" target=\"_blank\">Content writing<\/a><\/h3><p class=\"elementor-image-box-description\">Articles, reports, corporate manuals, corporate and personal stories, biographies, speeches, and other content.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66ad8dcb elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"66ad8dcb\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68a964e3\" data-id=\"68a964e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-542792cd elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"542792cd\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Say hello.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ef60d2d elementor-mobile-align-left elementor-invisible elementor-widget elementor-widget-button\" data-id=\"2ef60d2d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-shrink\" href=\"https:\/\/miessvacommunication.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-5eab1f8b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"5eab1f8b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78d5c303 elementor-absolute elementor-widget elementor-widget-text-editor\" data-id=\"78d5c303\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Created by <a href=\"https:\/\/f1tec.com.br\/\">F1tec Solutions<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Menu HOME WHO IS ESG CASES CONTACT BLOG HOME WHO IS ESG CASES CONTACT BLOG Linkedin Instagram Facebook Stories from the journey Here is the opening of Outstanding Stories of the Journey The strength of family farming in Brazil De gr\u00e3o em gr\u00e3o (from grain to grain) Program \u2013 Cargill Foundation (2002 to 2005) In 2002, Lula took office as president for the first time and launched the Zero Hunger project. As Cargill&#8217;s Corporate Affairs Manager, I studied the project and spoke to several people in Bras\u00edlia (the capital of Brazil), to understand how Cargill could participate in the project. I designed the \u201cDe Gr\u00e3o em Gr\u00e3o\u201d program, sponsored by the Cargill Foundation, the Cargill Foundation (USA) and the business units of Cargill Brazil. It was a great challenge, one that was overcome thanks to the work of internal and external teams. I established strong partnerships with professionals who helped the program succeed in 178 public schools in 16 cities and reach 57,000 children and their families. I would like to highlight them: Sergio Barroso, at the time Cargill Brasil and Cargill Foundation\u2019s president; Jo\u00e3o Clemente, co-worker, and agricultural engineer, who was essential in implementing the program throughout Brazil; Jos\u00e9 Geraldo Rocha, educator, and theater author; J.A. Tiradentes, creative director. These two professionals were responsible for the content and creative design from the logo creation up to the design and production of booklets for students, teachers, and communities. During its 11 years, the program generated around 900 tons of food and benefited half a million people. Escalators to the sky of Rio de Janeiro Projeto Cristo Redentor (Christ the Redeemer Project) &#8211; Otis Elevators (2001) Anyone who has ever climbed Christ the Redeemer in Rio de Janeiro can\u2019t even imagine the thrill of installing the escalators on those sturdy stones at the start of a day in late 2001. Leading a communication project is much more than conceiving ideas and coordinating teams and diverse interests. You must make the idea connected with people inside and outside the company. This was the goal of the project to install escalators and elevators at one of the world\u2019s most iconic landmarks. I was responsible for representing Otis Elevadores at the Roberto Marinho Foundation and taking care of brand communication before, during, and after the installation of the equipment. This involved a trip to Germany to understand how the equipment was manufactured, its engineering project, and its complexity \u2013 we\u2019re talking about winds that can reach 230 kilometers per hour. Train the team of field professionals to work among tourists, recording all the stages with the initiative\u2019s partners. Finally, I designed a script and storyboard for a video about this project for the global 150th anniversary of Otis Elevators. My professional journey took me to another company before the inauguration of the project, but the feeling of pride remains to this day, and with every visit to the magnificent Christ the Redeemer, up the escalators, of course! I would like to highlight the trust of my boss, Ricardo Mont\u00e9, at the time vice-president of Otis Elevators and responsible for business in Latin America, in my leadership, and the commitment of Priscila Gallego, who was on my team, and Lucia Nunes, who worked for us at the press office. Songs for Christmas Night Gift project and social-cultural action \u2013 Boehringer Ingelheim (1996-1997) How do you turn a challenge into an international success and make thousands of people happy at Christmas? This story began in mid-1996 when Henning Manth\u00e9, general director of Boehringer Ingelheim in Brazil, set me a challenge \u2013 to produce a CD to give to the stakeholder-s company, mainly all the doctors in Brazil, that would be recorded by the amateur classical music group \u201cBarroco na Bahia\u201d with 10 songs that represented the Christmas tradition in 10 countries. The idea came to fruition 14 months later with the CD \u201cCantos para uma Noite Feliz\u201d (Songs for a Christmas Night), with songs performed by the chamber choir and orchestra of young amateurs conducted by the maestro and priest Hans B\u00f6nisch and recorded in Salvador\u2019s Basilica Cathedral. The numbers were superlative: a total print run of 160,000 copies of the gift set (CD, booklet in Portuguese, English, and Spanish versions with original lyrics and a summary of the history of the musical piece), 20 songs in 11 original languages or Latin language. Some popular songs had never been recorded. The illustration of the booklet was made with photos of pieces from the Bahia Museum of Sacred Art. Other actions of this project: a magazine with stories behind the scenes and with cassette tapes (at the time not everyone had access to a CD player) were given to all employees. 300 pen drives were sent to journalists by CDI. There was a special blessing given from Pope John Paul II to the company and its employees (he had personally received the CD from Cardinal Dom Lucas Moreira Neves, an enthusiast of the Bahian group). This project shows that a leader needs to have a certain amount of passion for sharing universal knowledge beyond their products and financial results. In this sense, I would like to thank Henning Manth\u00e9, my boss at Boehringer Ingelheim, who trusted in my work, my experience, my boldness, and my recommendations \u2013 even when he didn\u2019t like to hear them. I would like to highlight the fundamental partnership of Anneliese Helga Daamen Brunetti, my secretary and \u2018guardian angel\u2019; and Carlos Nahum, Marketing Manager, my co-worker, and partner in the project. I would also like to highlight the external partners: Silvia Dias, at the time, director at CDI, the communication agency that attended the company, the DPTO advertising agency, and the Pancrom printing company, suppliers who also gave their institutional support. 500 years told in prose and image Coffee-table book Cinco S\u00e9culos de Ousadia (Five Centuries of Boldness) (2004-2005) To tell the story of sugar and, consequently, alcohol and ethanol in Brazil, and to pay tribute to Brazil\u2019s pioneering producers. This was<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-978","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CASES - Miessva Communication<\/title>\n<meta name=\"description\" content=\"Highlights of the journey Here&#039;s the opening of Highlights of the journey | Conception and planning of communication projects | Content writing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/miessvacommunication.com\/en\/cases\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CASES - Miessva Communication\" \/>\n<meta property=\"og:description\" content=\"Highlights of the journey Here&#039;s the opening of Highlights of the journey | Conception and planning of communication projects | Content writing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/miessvacommunication.com\/en\/cases\/\" \/>\n<meta property=\"og:site_name\" content=\"Miessva Communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/lena.miessva\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-14T11:56:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/miessvacommunication.com\/wp-content\/uploads\/2023\/10\/miessva-preto-300x129.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/miessvacommunication.com\/en\/cases\/\",\"url\":\"https:\/\/miessvacommunication.com\/en\/cases\/\",\"name\":\"CASES - 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